Commercial Director Rob Armes has provided the following update to supporters regarding replica kit sales and stock availability ahead of the new season.
On the eve of the new campaign, I wanted to take this opportunity to give our supporters a quick update regarding our 2026/27 replica kits.
First and foremost, a massive thank you from myself, the retail team, and everyone on the board for your phenomenal feedback and enthusiasm for this season’s shirts. We are incredibly lucky to be able to create bespoke kits each year, and I am immensely proud of what we have produced for the 26/27 season.
The fan vote for the home kit was exceptionally close, with just one or two votes deciding the winner out of nearly 500 cast!
The design process began back in January 2026, and it has been a long road to get these shirts ready and available to fans. A huge word of thanks must go to Neil McAdam, who designs our kits, and Malooka, our kit supplier, for their hard work, flexibility, and dedication throughout the entire process.
Demand has, once again, been entirely unprecedented – especially for the home shirt. Anticipating this, we ordered more initial stock than ever before for this season. In fact, over 50% of the entire 2025/26 sales volume for both home and away shirts was delivered in our very first batch.
Amazingly, the adult home shirt has already completely sold out. Please be assured that a further batch is currently on the way and is due to arrive before the end of August. The away shirt, which launched a few weeks later, has also proven incredibly popular, with more than half of the initial stock already sold.
New Training Shirt Launch
There has also been a great deal of excitement surrounding the new training shirt, which comes as no surprise given the fantastic job the team has done on the design this year.
Knowing it would be a popular item, we ordered double the amount of last year’s training shirts across the first two batches. The plan has always been to have this on sale during the first week of August, and I am delighted to confirm that we will officially launch it this weekend for our opening fixture against Macclesfield.
Availability details:
- In-Person: Available from the club shop at the MTA from 1:00 PM on Saturday.
- Online: Remaining stock will go live on our digital store from 9:00 AM on Sunday.
Thank you once again for your incredible support as we head into the new season.
Up The Mariners!
Rob Armes
Commercial Director